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How to Create a Google Business Profile

Creating a Google Business Profile is a straightforward process that helps businesses appear in Google Search and Maps, making it easier for customers to find essential information like hours, location, and contact details. Follow these steps to set up your Google Business Profile.

Step 1: Sign In to Google​

  1. Go to Google Business Profile.
  2. Sign in with the Google account you want associated with your business.

Step 2: Add Your Business Information​

  1. Click Manage now to begin setting up your profile.
  2. Enter your business name and category. Ensure that it’s the most accurate and relevant category for your business.
  3. If your business location is customer-facing, select Yes to add an address. Enter your business address precisely.
  4. For service-area businesses, choose No if you do not serve customers at your business address. Instead, you can specify the areas you serve.

Step 3: Add Contact Information​

  1. Enter your business phone number and website URL.
  2. Make sure this contact information is correct, as this will help customers connect with you.

Step 4: Verify Your Business​

  1. Verification by Mail: Most businesses will need to verify their address via postcard. Google will send a postcard to your business address with a verification code.
    • Enter this code in your Google Business Profile to complete the verification.
  2. Alternative Verification Methods (if available): In some cases, you might have options to verify by phone, email, or instant verification. Google will guide you if these methods are available for your business.

Note: Verification is essential for your business information to appear in Google Search and Maps.

Step 5: Optimize Your Profile​

Once verified, you can enhance your Google Business Profile by adding additional information:

  • Business Hours: Include regular business hours and any holiday hours.
  • Photos: Add high-quality photos of your business, products, or services to attract more customers.
  • Business Description: Write a brief, clear description of your business.
  • Services or Menu: If applicable, add services or a menu to give customers a clearer idea of what you offer.

Step 6: Manage and Update Your Profile Regularly​

  1. Respond to Reviews: Engage with customer feedback to build credibility.
  2. Post Updates: Use the Posts feature to share news, special offers, or updates.
  3. Track Analytics: Use the Insights feature in your Google Business Profile to see how customers interact with your business online.

Additional Resources​

For more details, refer to the Google Business Profile Help Center for best practices and troubleshooting tips.

By following these steps, you’ll have a fully operational Google Business Profile that increases your business’s online presence and accessibility.