Sample Queries & Reports
Ask XAPP Analyst questions the way you'd ask a colleague. These examples are a good place to start — change the dates, locations, and sources to fit what you want to know.
"Last month" means the whole previous calendar month, and "this month" means the 1st through today — both in your location's local time. XAPP Analyst always tells you the exact date range it used. For a trailing window, say so: "the last 30 days".
Lead totals & trends
- How many leads did we get last month?
- How many leads came in yesterday?
- Show me our lead trend for this quarter.
- How many High Value Leads did we get this year?
- What percentage of our leads this month were High Value Leads?
Comparing periods
- Compare this month to last month.
- How did last quarter compare to the quarter before?
- Are we getting more leads this week than last week?
Where leads come from
- What are our top lead sources this month?
- How many leads came from Reserve with Google last month?
- Break down last quarter's leads by source.
- How many leads booked online vs. came in through chat?
Urgency & service type
- Show me leads by urgency for the last 30 days.
- What services are customers asking about most this month?
- How many urgent leads did we get this week?
Individual leads & follow-up
- Show me today's leads.
- List this week's High Value Leads.
- Which urgent leads came in yesterday?
- Show me the full conversation for the most recent lead.
- Find leads that mentioned "water heater" this month.
Multiple locations
For franchise groups and businesses with more than one location:
- How are my locations doing this month?
- Which location got the most leads last quarter?
- Show me a table of leads by location and source for last month.
- Compare our Baltimore and Annapolis locations for this year.
- Focus on the Baltimore location. (Later questions stay on that location until you say "show all locations".)
Checking your AI assistant
- What does my chat assistant know about my business?
- What would my assistant say if a customer asked "Do you offer financing?"
- Is our service area set up correctly?
Competitive benchmark
- How do I compare to similar businesses near me?
- Which nearby competitors offer online booking?
- What booking software do my competitors use?
Ready-made reports
Ask for a whole report in one go — XAPP Analyst pulls the numbers and writes it up.
| Report | Try asking |
|---|---|
| Daily briefing | "Give me my daily briefing — what came in and what needs attention?" |
| Follow-up list | "Which leads need follow-up? Prioritize by urgency and value." |
| Monthly summary | "Write a summary of last month's lead activity I can share with my team." |
| Period comparison | "Compare this quarter to last quarter and explain what changed." |
| Marketing review | "Review my marketing performance and tell me where leads are coming from." |
| Location scorecard | "Rank my locations by leads and High Value Leads for last month." |
ChatGPT and Claude can take XAPP Analyst's numbers further. Try "make that a bar chart", "put this in a table I can paste into a spreadsheet", or "turn this into an email to my team".
What XAPP Analyst can't do
XAPP Analyst is read-only reporting on your XAPP leads. It can't:
- Create, change, or delete leads, or schedule appointments
- Change your Studio settings or your chat assistant
- Answer questions about ad spend, billing, or payroll — that data isn't in XAPP